Assignment
The purpose of this assignment is to develop and demonstrate your ability to analyze a current event, utilizing a valid analysis framework.
Find (online) a news article about an organization or a product or a service that discusses a marketing issue. The date of the online news article must be from within the last 3 months. There can be no duplicate topics for this Forum Question.
Is the article/report about a new product launch? Is the organization revamping a current product? Does the article report on a marketing attempt gone bad? Has a product been an unexpected success without proper distribution plans (is it back ordered, in short supply)? Etc.
Your 4 to 6 written page paper can be about any type of current marketing issue - as long as it relates to marketing. Part of the task of this assignment is to demonstrate your understanding of a "what makes this a marketing issue" (versus a management, etc.).
Make sure to include an APA Formatted Title Page
Table of Contents with page numbers
Conclusion
Reference Page (Every Reference requires an Intext Citation)
Minimum 4 full written pages (play it safe and write 4 1/2 or more) plus-APA Title Page-Table of Contents and Reference Page
Each topic should be more than one paragraph for the best possible grade.
Additional references (research is important)
These are not yes/no answers. Explain your answer in depth in order to show mastery of the subject.
Make sure to include a conclusion to be considered for max. points.
Following are the Topics that need to be in your Table of Contents.
• Give us a synopsis about the marketing issue.
• What makes you sure this is a marketing issue? (Be specific with your reasoning)
• What macro environmental issues led to the current situation?
• Do you predict recovery (if a negative) or success (if a new launch or revamping of a current product)?
• Based on what you've learned, is the organization handling this marketing issue appropriately?
Present your analysis in APA format.