Scenario
You have been asked to submit a report on your organization to the board of directors to enable them to formulate strategic plans for future growth. In your report includes the following:
Task 1:
Give a brief outline of your organization in terms of its background, products and markets
• Using examples, discuss the role of strategic marketing in your organization.
• Using examples, explain the processes involved in implementing a marketing strategy in your organization
•Evaluate the links between strategic marketing and corporate strategy and provide examples of those links in your chosen organization
Task 2:
• Identify and assess key theoretical models used in strategic marketing planning.
• Discuss the way in which your organization implements its strategic positioning through a range of marketing tactics
• Identify relationship marketing activities implemented by your organization and evaluate the success of these activities
Task 3:
• Using appropriate marketing techniques ascertain and justify a growth opportunity for your organization
• Select and justify a suitable marketing strategy for the selected market.
• State an appropriate strategic marketing objective for the new market and a marketing mix to achieve this objective
Task 4:
•Explain the major changes that have occurred in the external environment and assess the impact on the marketing strategy of your organization.
• Carry out an analysis of your organization's current marketing strategy and identify its strengths and weaknesses.
• Identify key emerging themes that could affect your organization's marketing strategy and responses that would help to address these changes effectively
Additional information-
The problem belongs to Business Management and it discuss about giving a report to an organization's board of directors to enable them to formulate strategic plans for future growth.
Word limit- 3000.