1. Geographic and demographic segmentation strategies are two of the most common strategies for segmenting markets. What would be included in each? What are the benefits of both types of segmentation strategies?
2. Behavioral segmentation is a potentially very profitable strategy. how does loyalty segmentation in particular help a business become more profitable?
3. What is clustering and how do companies benefit from this computer-aided method? explain how clustering could be used for a business that you are familiar with.