Functional tactics are short-term activities each functional area within the firm undertakes to implement the grand strategy. Differences between Business Strategies and Functional Tactics Three basic characteristics that differentiate functional tactics from business strategies:
1. Time Horizon: focus on immediate activities
2. Specificity: business strategies provide general direction, functional tactics specify activities and how they are expected to be achieved
3. Participants: general managers are responsible for business strategies. Operating managers establish short-term objectives and functional tactics that lead to business-level success. What key concerns must functional tactics address in marketing? Finance? Personnel? What are examples from within your company?