1. From the published reports of the food products companies Nestlé and Kellogg’s, it appears that Vietnam is more significant for Nestlé’s international strategy than it is for Kellogg’s. Apply the environmental analysis framework of chapter 2 together with concepts in this chapter to explain why this may be so.
2. Reflect critically on the following statement: ‘progressive, innovative enterprises do not react or respond to trends, they establish them. So environmental scanning is of limited strategic value to such enterprises.
Answer these two questions. Reconcile them using the textbook readings, personal experience, and research to develop an answer to the questions posed?
Textbook(s)/ISBN:
1. Pitt, M., & Koufopoulos, D. N. (2012). Essentials of Strategic Management. London: Sage. ISBN: 9781849201872
2. Magretta, J. (2012). Understanding Michael Porter: The Essential Guide to competition and strategy. Boston, MA: Harvard Business Review Press. ISBN: 9781422160596.