Analyze it based on the six criteria is it a good brand is, Operation Management

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Analyze it based on the six criteria is it a good brand is

Kotler and Keller describe six criteria for selecting brand elements. Pick a brand that you are familiar with (eg. BMW, Coca-Cola, Aeropostale). Analyze it based on the six criteria. Is it a "good" brand? Is it better suited to building a brand or defending it?

Please write minimu 800 word paper and mention the references you have taken from.

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Operation Management: Analyze it based on the six criteria is it a good brand is

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