Discussion:
Marketing Strategy. You will develop your marketing strategy. You will need to formulate a mission statement and marketing and financial objectives related to the target market you have been working with from Unit II. Chapter 7 and 8 discuss the product-service mix which should be part of the marketing strategy for your target market. Refer back to pages 171-172 of the textbook. Write at least 200-300 words, and briefly address each of these elements of your marketing strategy.
Reid, R. D., & Bojanic, D. C. (2010). Hospitality marketing management (5th ed., Pg. 18-19, 181-185, 213-214). Hoboken, NJ: John Wiley & Sons, Inc.
Anderson, L., & Bolt, S. (2011). Professionalism: Skills for workplace success (2nd ed., Pg. 91). Upper Saddle River, NJ: Prentice Hall.
Attachment:- Productivity in The Workplace.rar