1. Forecasting for a multi million dollar company...What strategy would you use and why? What are the strengths of your approach? What immediate things will you need to focus on to actualize this strategy? What will you need to focus on in the longer term?
2. In regards to Southwest Airlines and their strategy to serve more major market areas, which is a bit of a shift in strategy for them. Analyze Southwest Airlines' current strategy and this new strategy, and determine whether or not they will continue to be successful given this new strategy. Please cite sources.