For an e-commerce business which is primarily focused on


1. For an e-commerce business which is primarily focused on selling clothes online, why is a promotional theme and message important, what should be the promotion objectives and how important do public relations play in promotional marketing?

2. How would opening up franchises benefit Ruby Tuesdays?

Please provide 450-500 words.

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Operation Management: For an e-commerce business which is primarily focused on
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