Finding the public health marketing tools


In continuing the preparation for your concept paper, develop a strategic marketing concept to promote your public health initiative. You may consider the following marketing tools to deliver your message:






You will need to provide an example of your chosen marketing tool in action. For example, if you choose brochure, you will create a brochure. If you choose radio, create a transcript. If you choose television, create a transcript that includes a description of the scene and action occurring.

Next, you will need to provide a step-by-step overview of how you plan to carry out your marketing efforts. You may also find examples of public health marketing tools on the Internet.

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Marketing Management: Finding the public health marketing tools
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