Finding information about migros export strategy


• Add more tables and figures with turnover, geographical repartition, and some images to illustrate and facilitate the reading.

• Moreover, please go further in finding information about MIGROS export strategy? Concerning Migros (explain their experience in Turkey) and M-Industry.

• Try to find references / sources that might explain why they haven’t exported as their other competitors have done in other European countries or elsewhere (example of Carrefour or Wal Mart or the German aggressive low cost retailer like Aldi)

• And please, write a paragraph or two on their national competitors like Coop and others and to make a comparison. Try to see if Coop does export more or not. Is it a problem linked to Switzerland??

** please provide each website links you research from, in the reference page

these are some links could help you in the research:

https://m14.migros.ch/en/

https://m14.migros.ch/en/focus-2014/vision-mission-strategy/

https://www.magnolia-cms.com/clients/case-studies/migros.html
https://www.ancile.com/assets/files/Migros_Case_Study.pdf

https://www.mindustry.com/en/our-group.html

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