Problem: Select a public airline, find its most current annual financial information, and look for some of the key terms talked about in Activity 7.2. Then, analyze the figures found, noting trends and relationships. For example, find a company with high costs (CASM) and low fares (yield), resulting in a very high BLF (near 1.0). A high BLF will put pressure on marketing to keep seats filled. Another company might have PRASM less than CASM; meaning ancillary revenue (like baggage fees) will be very important to maintaining a profit.