Problem: What messages and persuasive techniques have been used in the campaign, and why? Find a recent corporate merger or acquisition story. Based on the information, prepare a list of communications tasks that you would undertake to ensure that the 'marriage' is a successful one.
Required to do:
1. Were you persuaded?
Give an example of on an occasion when you were persuaded to change your mind.
a. what type of change was involved? Was it concerned with facts, concepts, beliefs, behavior, or a mixture of these?
b. What persuasive techniques were used?
c. How did you respond to this persuasive effort?
d. What do you think was decisive in making you make the change?
2.
a. Draw up a new fundraising campaign, using visual and verbal media. Your client can be a charity of your choice, but assume that they are faced with compassion fatigue.
b. What messages and persuasive techniques have been used in the campaign, and why?
3. Mergers and acquisitions
Find a recent corporate merger or acquisition story. Based on the information, prepare a list of communications tasks that you would undertake to ensure that the 'marriage' is a successful one. The kind of background issues you might investigate include:
- History of each company
- Cultural origins of each company
- Technologies used
- Types of employee
- Products and services
- Markets and customers