1. If you were to create a perceptual map for a product category of watches, what attributes should you include to illustrate both the similarities and differences among the brands?
2. Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the low/ low/ low/ low or high/ high/ high/ high cells)? Indicate the P's through a chart style.