Consider one of these purchases health care a car a


1. Consider one of these purchases: health care, a car, a time-share condo. What elements are tangible vs. intangible? How do the tangible vs. intangible components contribute to your satisfaction or dissatisfaction with the consumption?

2. When you get your hair cut, what's the "core" of what you buy vs. what are the "value-added" in the purchase?

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