Find a brand / product whose photos you like, or find interesting in some way.
PART 1: Analyse your chosen brand / product briefly.
Brand positioning?
- What is the target audience?
- Brand values?
- Brand promise?
- Imagined users?
- Etc.
Who are the competitors to your brand? How is your brand different from them?
PART 2: Describe and analyse the style of the photos.
- Overall aesthetic feeling or style?
- Composition?
- Types of spaces?
- Types of people? Individuals? Groups?
- Posed? In action? Candid photography?
- Facial expressions?
- Is the clothing significant? Shared dress code?
- Colours? Black and white? Emphasised colours?
- Cool / warm photos?
- Colour saturation?
- Angle of shot? (eye-level, from below, from above...)
- Lighting?
- Soft or hard contrasts?
- Depth of field? Blurry or sharp?
- Motion shown either as blurry or stopped and sharp?
- etc.
- References to other culture?
- Analyse what the photos are doing for the brand.
- What messages are they sending?
- Do the photos tell a story?
- What kind of mood are they creating?
- Why do you think these particular photos have been chosen? Why their style?
- Is the photographer well known? Why do you think this particular photographer was chosen?
- Do you think the style of the photos...
- suits the target audience?
- limits the target audience, so that expanding to new market segments would require different styled photos?
- Do the photos fit the overall branding of the brand / product? Etc.
PART 3: How do the competitors use photos? How do they differ in their use of photos?