Assignment:
Maharajh, L. & Heitmeyer, J. (2005). Factors that impact United States retailers' expansion into the international marketplace. Journal of Fashion Marketing and Management, 9(2), 144-155. Retrieved from ProQuest database.
Take a few minutes to read the linked article and write a 1-2 page paper that addresses the following:
1. What three expansion factors seem the most important to you while reading this article?
2. How might these factors change if the type of company was different (manufacturing company vs. retailers as an example)?
3. Do you feel these factors are more prevalent in certain parts of the world (Western Europe vs. China)? Explain.