Facebook was not the first social media website, but it has become one of the largest and most successful social media platform worldwide. However, in the past few years, there has been talking that Facebook is beginning to lose some appeal, especially to younger social media users. Explain how the macro environment influences Facebook and in turn, how Facebook can influence the macro environment.
Explain how Facebook has been influenced by its competitive environment? Explain how the competitive environment has been influenced by Facebook. (there is no secondary research.no links.)