Presentation about sensodyne toothpaste.
1. Product Offering - Things that should be included, name, features/attributes, packaging and any other things that makes this offering unique and increases its ability to satisfy target market needs. What phase of product life cycle is the brand? Picture of product should be included.
2. Distribution - Explanation of distribution system- direct or indirect. Name the major type of intermediaries if indirect.
3. Pricing – Give price per package. Explain pricing strategy. What is the markup % at the retail level? (Hint: ask manager at the store).