Discussion Post: Organizational Communication
In "What Was Volkswagen Thinking?," Jerry Useem (2016) explains that organizations can be defined and shaped through communication. Useem discusses the technique of using a series of scripts and/or a company credo to help determine the behavior and decisions of employees. In the article, Useem presents both positive and negative examples of using a corporate script/credo.
In your response, explain how using a script/credo can guide organizational behavior. Based on what you have learned from reading Useem's article, do you believe that having a corporate script/credo is a good way to guide organizational behavior? Explain.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.