Answer the following questions.
Question 1) Explain marketing in detail. Describe the terms of product value and satisfaction.
Question 2) Explain the market segmentation process. What are the kinds of consumer market segments?
Question 3) Explain the trends of marketing strategies for market leaders.
Question 4) What do you mean by product planning? What is the significance of product innovation?
Question 5) What is ‘product life cycle’? What are the various stages of a product life?
Question 6) Write brief notes on the following:
(a) Patents.
(b) Brand switching.
Question 7) Describe the difference between consumer and industrial goods.
Question 8) Explain the functions of wholesaling institutions.
Question 9) What do you mean by retailing? What are the nature and significance of retailing?
Question 10) What do you mean by the term ‘International Marketing’? Write down the factors of ‘Market Dumping.’