1) Does marketing orientation impact business performance? Describe in detail.
2) Effectiveness in serving customer is paramount for survival of the business. Justify the statement.
3) Write down the difference between efficiency and effectiveness in terms of serving the requirements of the customer?
4) Explain the limitations of the marketing concept? Do you agree with these limitations? Explain in detail.
5) Coordination between marketing department and other departments of the organization is important for implementing marketing concept. Describe.
6) What do you mean by marketing myopia?
7) How does marketer’s commitment affect his ability to serve customers?
8) What barriers may a marketing manager face when trying to convince other people within the organization that they must adopt marketing concept?
9) What is the difference between marketing research and MIS?
10) Explain the usefulness of marketing research in understanding customers and competitors?