1) What do you mean by focus groups? What kind of data can be obtained from focus groups? Write down some measures to improve the effectiveness of focus groups?
2) What is a depth interview? Write down the advantages and disadvantages of depth interviews?
3) What are the different techniques which can be employed in questionnaire designing to make it more effective?
4) What do you mean by pilot study? Why must it be done?
5) How do companies establish initial contact with marketing research agencies?
6) Explain the impact of technology on business.
7) How does the competitive environment affect business?
8) How can a company track changes in its socio-cultural environment
9) Write down the difference between microenvironment and macro environment?
10) Explain in what ways companies can incorporate technologies in their business models?