Distinguish between strategic planning and tactical planning


Assignment:

Distinguish between strategic planning and tactical planning. Strategic planning is the process of identifying an organization’s primary objectives and adopting courses of action toward these objectives. In other words, strategic planning focuses on the big picture of which industries are central to a firm’s business. Tactical planning guides the implementation of the activities specified in the strategic plan. Once a strategy is set, operational managers devise methods (tactics) to achieve the larger goals.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Distinguish between strategic planning and tactical planning
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