Answer the following questions.
Question 1) Discuss the features of various environments affecting marketing decisions and their impact on marketing management.
Question 2) Explain different types of buying decisions and discuss the stages involved in consumer buying decision making process.
Question 3) Briefly list out the functions of marketing channels and discuss the factors that influence the choice of distribution channels.
Question 4) How communication decisions are taken by a marketer? Explain the process of selecting the media of advertisement.
Question 5) Write short notes on any two.
(a) AIDA
(b) Skim-the cream pricing
(c) Branding
(d) PLC