Explain why you think the advertiser is using segmentation


Discussion Post: Marketing

Advertisers use market segmentation when promoting products to consumers. Select a major consumer segmentation (dimension) variable. Find an example of a print ad that appears to be based on that variable. Post the ad, identify the target market and explain why you think the advertiser is using the segmentation variable(s) you identified for that ad.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Explain why you think the advertiser is using segmentation
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