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Discuss how an organization you are familiar with

Discussion Post: Avoiding Marketing Myopia

Article: Marketing Myopia by Theodore Levitt.

Discuss how an organization you are familiar with (can be the one you have already used for past essays) should change the way it thinks about marketing by heeding the advice from Levitt, so that it can remain relevant in a changing world.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Discuss how an organization you are familiar with

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