Reseach Paper Assignment
The two company you choose must listed company on the exchange. Select TWO major companies for case study analysis. Analyze the platform, strategy and marketing components that contributed to each company's financial success or demise.
Recitation of a company history is NOT acceptable. You must define the components being analyzed and explain why you believe they are significant contributors to the bottom line, growth and overall value and perception of the organization. Dual company comparisons are intended to give you the opportunity examine more than one perspective/scenario across your industry of choice.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.