(1) Explain why performing accurate external audit is very important for effective strategic formulation? Think also how strategists will use the external audit for strategic formulation.
(2) Give one example of each five key external forces (Economic; Social, cultural, demographic, and natural environment; Political, legal, and governmental; Technological; and Competitive) for McDonald's operations and strategies. Then, explain (a) why you think so and (b) how the external forces will affect McDonald's operations and strategies.