1) Explain why internal assessment is such important for strategic formulation? How strategists will use the internal assessment (audit) for effective strategy formulation? In general, internal factors are something a company can create, maintain, strengthen, or remove through effective strategies and management.
2) Develop 5 key questions (checking points) in marketing, management, and information system audits for McDonald's. Why do you think the 5 key questions in each audit are important?