Explain why decision-making is more complex in the


1. Franchises have been forced to adjust their entire operations in marketing, recruiting, packaging, etc. due to the continuing change in demographic shifts. Research and discuss a franchise that has participated in recent operational changes due to demographic shifts (i.e., car dealerships, home health care, retail, etc).

2. Explain why decision-making is more complex in the international environment, using a current article (within the past two years) as an example.

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Marketing Management: Explain why decision-making is more complex in the
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