Assignment: Developing Persuasive Business Messages
Create a memo proposal using the AIDA model in a Microsoft Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components:
1. Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale.
2. Gain credibility (for yourself and your request) and to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.
3. Include secondary research to support your argument, related to your product and/or service.
• Explain what you will do in case the selected product or service does not initially sell as much as expected.
• Indicate potential digital channels for marketing your product or service.
• Consider cross-cultural and multinational implications.
The Product is a line of products that eliminate plastic use and can bring awareness to the problem plastic is becoming for our environment.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.