Assignment
You are the new CMO in charge of migrating an organization of your choosing toward a data-driven culture. You are making a presentation to your Board of Directors in which you describe the issues facing marketing organizations in relation to building a data-driven culture. Your objective is to define the business justification for investing in appropriate marketing talent and technologies that are focused on data analytics.
Create 10 to 15 slides Microsoft PowerPoint presentation with speaker notes.
o Describe a market growth issue in your selected company.
o Describe methods to address this issue through investment in data analytics, and include requirements for appropriate labor, technology, and integrated marketing strategy.
o Analyze marketing performance gaps in your selected company (e.g. talent, technology, and marketing strategy) in relation to the market growth issue. Include your recommendations for team goals and roles that support your analysis.
o Describe the business value to the company of this data-driven culture migration with respect to the Analytics Value Chain and the digital analytics P's.
o Summarize the key points and factors within the presentation that will support the business case for your recommendations.
Textbook: Building a Digital Analytics Organization by Judah Phillips.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.