Problem
You are the human resources manager of Clean Tech Inc. You find that Fast Exporter can export clean technology to Singapore and you can develop an e-export plan. The benefits of assigning you to develop an e-export plan include (i) increasing export sales beyond current domestic sales, (ii) diversifying trade, and (iii) taking advantage of the CPTPP free trade agreement.
You would like to write an email, using the AIDA model, to the company president, Ms. Jane Chan, to persuade her to assign you to develop an e-export plan.
Explain what the AIDA model is about in general. Explain why you need to use the AIDA model when writing this email to the company president.