Select a small business that you may want to start. (Jeans Company or Human Resource Consulting firm)
Describe what is strategic management and planning? Why would a strategic plan be important to the success of this business? How are the four functions of management relative to creating and implementing a strategic plan?
Write a 800 word paper in which you explain the importance of the selected business's vision, mission, and values in determining your strategic direction. Include the following:
• Define the business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
• Create a vision for this organization that clearly demonstrates the decision on what the business is to become in the future.
• Define guiding principles or values for selected business considering the topics of culture, social responsibility, and ethics.
• Analyze how the vision, mission, and values guide the organization's strategic direction.
• Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.