Discussion Post: Marketing
a) Explain what is mean by media planning and how advertisers decide which medium to choose to best communicate their advertising objective. Discuss the importance of media planning in advertising.
b) Explain the role of social media in marketing and discuss the implications of social media for marketers.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.