Homework: Research-Based Marketing Plan Revised Proposal- Product Differentiation and Positioning
I. This is your revised draft of the product differentiation and positioning section of your consultant's report. It is based on what you posted in 1.3 and on your peer's comments and response posted for your benefit in 2.2.
II. Your revised final report must integrate your peer's alternative analysis or recommendation as an alternative perspective as part of your final report. You must either accept your peer's perspective as a replacement to your initial proposal based on adequate credible theory and current marketing practice to accept it or you must provide adequate credible theory and current marketing practice to reject it. If you accept it as the correct analysis or recommendation, then the peer alternative will become the primary focus of your final paper, and your original analysis and/or recommendation will be noted as an alternative perspective that you have rebutted through cited research. If you do not accept the alternative, then you only need to discuss it as an alternative and provide objective and qualified reasons to reject it.
III. Use these seven titles from the Market Analysis Report Template to create seven sections for this part of the consultant's report:
i. Current annual sales volume in dollars and/or units sold in the market
ii. Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market
iii. Current price points of competitors
iv. Projected overall market growth rate for the next five years
v. Projected changes to overall pricing in the market for the next five years
vi. Recommended position and points of differentiation for the JGJ Inc. offering
vii. Complete buyer profile of the target customer
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.