Explain voice of the customer analysis or market analysis


Imagine that you have been selected as the Project manager (PM) for a process or product improvement activity or the design of a new product or service in your organization. Prepare a three- to four-page Project Requirements Document (not including the title and reference pages) for this project that describes the following items:

  • Background information
  • The problem or opportunity
  • Impact or effects of the problem
  • Who or what is affected by the problem
  • Consequences of ignoring the problem
  • Voice of the Customer Analysis (VOC) or Market Analysis
  • Strategic alignment
  • Key assumptions

Note: You will be using this project for the rest of the class to build various other documents, charts, diagrams and tools off it!

Submit your three- to four-page paper (not including title and reference pages). Your paper should be formatted to APA style as outlined in the approved APA style guide and should cite at least one scholarly source in addition to the textbook.

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Other Subject: Explain voice of the customer analysis or market analysis
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