Explain two challenges facing global marketing leaders


Discussion Post: Marketing Strategies and Principles of Data Management

• What do you see as some of the challenges that we will face in global marketing in the years to come? After reviewing this week's resources and your research, in your own words identify and explain two challenges facing global marketing leaders. Explain the impact and provide at least one strategy to address and tackle each challenge identified.

• In Giauque et al.'s (2011) study organizational support was found to be one of the factors linked to levels of commitment.

o What types of support for non-work commitments and responsibilities are likely to be most attractive to employees?
o Provide an example where you may have experienced this phenomenon.
o If you have not experienced this then make one up.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Explain two challenges facing global marketing leaders
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