Homework: Strategic Marketing Plan
Write a 700 to 1,050-word paper in which you evaluate the specific product or service identified (I chose Nike, Air Jordans).
1) Evaluate the marketing strategies, objectives, and tactics for your product or service using the four Ps as it relates to the following:
a) Target market
b) Financial goals
c) Ethical considerations
2) Analyze the concept of corporate social responsibility and how it relates to new products and objectives that align with your marketing plan.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.