Discussion:
Management video analysis:
Discuss below in a 250 words each and in detail relating back to the video and management concepts.
Q1. Evaluate Theo's new strategy in light of the company's strengths, weaknesses, opportunities, and threats.
Q2. Using the BCG Matrix, explain Theo's decision to offer a classic line of chocolate bars after having limited success with Fantasy Flavor chocolates.
Q3. Which of the three competitive strategies-differentiation, cost leadership, or focus-do you think is right for Theo Chocolate? Explain.