Assignment: Sample Size
Explain the rules, scales and criteria of measurement essential in marketing research.
Directions: You will prepare a 2-3 page paper for this assignment to generalize approved methods for determining an appropriate sample size. The mathematical formulas in the text are for explanatory purposes. The statistical solutions are the basis for further study in other courses, but you should generally understand the purpose of each statistical method and include these purposes in your written assignment. Include variance of the population, magnitude of acceptable error, and confidence level in your discussion of sample size.