Assignment:
Question 1
This is an application question. When discussing the answers, please ensure you relate your answers to the advertisement and not your general perception of the brand. You will need to link to the symbols, the visuals, and characters (and so on) that you can see in the ad. Please do not make up imaginary claims which are NOT reflected directly in the Ad.
Question 2
Choose ONE print advertisement for ONE product of your choice (e.g. Diet Coke). Discuss and explain the purpose of segmentation. Using the five bases of segmentation, identify which THREE bases of segmentation have been utilized in the ad. Define each of the segmentation bases you have selected. Justify the segmentation bases you have identified by critically analysing the symbols, images, words and content of your print ad to determine/describe the target market.