Assignment:
You will write a research essay based on review of relevant literature and case studies on one of the following topics:
1. Discuss digital capabilities and analyse how they affect digital strategy.
2. Compare and contrast the rationale (need), benefits and implications of the three digital strategy options (operational excellence, customer experience and digitised solutions)
3. Analyse the digital strategy implications of digital disruption for organisations in one particular industry.
4. Synthesize and discuss the elements of successful digital strategy executions
5. Or a topic of your choice with prior agreement with the course coordinator (this has to be negotiated and agreed on before or on week 7)
Your essay shall be structured, but not limited, as follows
• Introduction: definitions and discussions of key concepts as well as a description of the essay structure.
• Provide a critical analysis of relevant literature: this should identify and explain relevant theories, arguments and perspectives regarding the topic of your choice. You can take a specific position on the topic and discuss the literature to support, refute or demonstrate your position. Here you are free to create appropriate sub-section headings.
• Discussion of the main challenges, problems and issues businesses face in relation to the chosen topic (or your specific position).
• Conclusion: discussion of the overall coverage of the topic including emerging trends about the future.
• References