Assignment: Environmental Scan & SWOT Analysis
Complete an environmental scan for the Cordial Care Center Organization. Your scan should:
1) Assess the organization's internal strengths and weaknesses.
2) Analyze the industry for opportunities and threats.
3) Perform a SWOT analysis. A SWOT analysis helps determine performance gaps. It includes the following components:
o Strengths
o Weaknesses
o Opportunities
o Threats
4) Describe the organization's present and prospective customers.
5) Evaluate the impact of the following factors:
o Consumer and social
o Competitive
o Technological
o Economic
o Legal and regulatory
Complete the attached Cordial Care Center SWOT Analysis table Excel attachment.
Write a 1,400 to 1,750 words report in which you:
o Evaluate the significance and implications of an external environmental analysis in the development of a strategic plan. For your evaluation:
o Explain the purpose of environmental analysis.
o Describe possible implications of environmental analysis in the creation of your strategic plan.
o Analyze evolving external issues that can have an impact on the strategic plan.
o Evaluate benefits of competitive analysis as part of the strategic planning process.
o Based on your SWOT analysis, provide an assessment of your chosen organization in which you:
o Evaluate the organization's ability to accomplish its mission, goals, and objectives as set in previous strategic plans.
o Evaluate the organization's ability to respond to internal and external changes and challenges.
o Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.
o You will have 2 to 3 goals for each year, with 2 to 3 measurable objectives for each goal.
o Goals may span several years.
o Outline your goals and objectives clearly and provide a narrative explanation for each of them.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.