Discussion Post: Distribution Strategies
According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.
Create a 300 to 400 words response to any two of the following bullet points:
1) Which products are best suited for an intensive distribution strategy and why?
2) Which products are best suited for an exclusive distribution strategy and why?
3) Which products are best suited for a selective distribution strategy and why?
4) Provide an example of a product you buy that is always available, including how availability influences your brand loyalty toward the product.
5) Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.