Problem: Sales & Marketing Project
• Brief Project Summary (up to 700 words) Please summarise your research in non-specialist language.
• Describe where relevant:
o Methodology (please describe what you plan to do as opposed to providing a background in your chosen methodology)
o Theoretical approaches
o Research questions
o Details of participant population (recruitment, inclusion and exclusion criteria
• Explain the potential value of your research to society and/or the economy and its potential to improve knowledge and understanding.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.