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Discuss the link between research and marketing strategy

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Discuss the link between Research and Marketing Strategy. Why is this link important? Has the link changed in the past 10 years? The past 20 years?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Discuss the link between research and marketing strategy

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Marketing Management: Discuss the link between research and marketing strategy

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