1. Explain the difference between brand-loyal and habitual purchasing. When a brand-loyal customer arrives at a store and finds her favorite brand out of stock, what would you expect to happen next?
2. Describe the opposing attitudes toward Great Britain that colonists held prior to and during the Revolutionary War. How did different social groups respond?
3. Give two examples of visible cultural rituals practiced annually in the United States. For each ritual you identify, assess the importance of buying and consuming for effective practice of the ritual.