1. Explain the difference between a “pull” promotional strategy and a “push” promotional strategy. Under what conditions should each strategy be used?
2. In management, what are the most important of the eight value chain areas for Better World Books Inc.? Are they superior, inferior or neutral vs. each of the two major competitors and why
3. In management for Better World Books, what are the company’s current strategy types ( type of business level, corporate level, alliance and international strategy the company is pursuing)? What is your evidence?